New Leads (30d)
47
Active Quotes
$418K
Closed This Month
$127K
Installs Scheduled
9
Replacement Pipeline
$84K
Active Resellers
23
🛒
Online Store — Orders
Live orders from the proformmat.com online store · Fulfillment status · Separate from the project pipeline below
Recent Orders
All (24)
New (5)
Paid (7)
Processing (4)
Shipped (5)
Delivered (3)
Category
All
🚪 Entrance (9)
🏷️ Logo Mats (6)
🦶 Anti-Fatigue (5)
🌊 Waterhog (2)
➰ Runners (2)
🦶
#PM-2041 · Greenline Fitness
NEW
8 min ago
🧾
🖨️
🏷️
#PM-2040 · Bayview Dental
PAID
41 min ago
🧾
🖨️
🚪
#PM-2039 · Turnpike Diner
PROCESSING
2 hr ago
🧾
🖨️
🌊
#PM-2038 · Coastal Property Mgmt
SHIPPED
5 hr ago
🧾
🖨️
➰
#PM-2037 · Elite Auto Spa
DELIVERED
Yesterday
🧾
🖨️
🚪
#PM-2036 · Sunrise Pediatrics
PAID
Yesterday
🧾
🖨️
🍳
#PM-2035 · Harborview Café
DELIVERED
2 days ago
🧾
🖨️
🦶
#PM-2034 · Pinnacle Gym
SHIPPED
2 days ago
🧾
🖨️
📄 Vertical Landing Page Templates
🏨 Hotel Template
4-5 star hotel positioning · 18 sent (30d)
68%
Open Rate
🏥 Hospital Template
Infection control + LEEDS · 9 sent (30d)
82%
Open Rate
⛳ Country Club Template
Logo mats + locker rooms · 7 sent (30d)
71%
Open Rate
🏢 Office Building Template
Class A lobby + recess wells · 6 sent (30d)
59%
Open Rate
🛍️ Retail Chain Template
Multi-store rollouts · 5 sent (30d)
63%
Open Rate
🎓 Education Template
Universities + K-12 · 2 sent (30d)
75%
Open Rate
How it works:
Lead submits contact form → GAS picks up vertical → personalized page generated at proformmat.com/v/[6char] → email sent within 60s → opens/clicks logged here.
Lead submits contact form → GAS picks up vertical → personalized page generated at proformmat.com/v/[6char] → email sent within 60s → opens/clicks logged here.
📊
Quote-to-Install Pipeline
Every active project · Material / Logo / Freight / Install track in parallel · 🟡 14+ days · 🔴 30+ days
All Verticals
Hotels
Hospitals
Clubs
Office
📥 Inquiry $174K5
Marriott Long Wharf
Boston, MA2,400 sf
~$32K est.
2 hr agoSC
North Shore-LIJ Hospital
Manhasset, NY5 entries
~$48K est.
14 minRP
Glen Oaks Country Club
Old Westbury2 entries
~$18K est.
1 hrMD
Hudson Yards T30
NYC1,800 sf
~$52K est.
3 hrLM
Nordstrom Roosevelt
Garden City3 entries
~$24K est.
5 hrJW
📐 Survey $121K3
Hilton Garden Inn
Plainview, NY1 entry
$14K
5 daysAR
Adelphi University
Garden City4 buildings
$76K
2 daysFA
MSK Outpatient
NYC2 lobbies
$31K
3 daysMS
📦 Samples $47K2
The Whitby Hotel
NYCLobby + entry
$26K est.
awaiting samplesWB
Nassau Country Club
Glen Cove2 entries
$21K est.
4 daysNC
🎨 Design $149K4
Garden City Hotel
Garden CityLogo refresh
$22K
4 daysGC
Piping Rock Club
Locust Valley3 entries
$28K
2 daysPR
385 Madison Ave
NYCLobby
$41K
7 days385
The Pierre Hotel
NYCMulti-mat
$58K
1 dayTP
📝 Need to Quote $60K2
The Capital Grille NYC
NYCDesign done
$33K est.
✓ Design complete · CD
Westchester CC
Rye, NYDesign done
$27K est.
✓ Design complete · CD
💰 Quoted $170K3
Mount Sinai West
NYC$62K
$62,400
9 days
Bloomingdale's 59th
NYC$36K
$36,500
5 days
NYU Langone
NYC$71K
$71,200
6 days
⏳ Quote Pending $149K3
Brookfield Place
NYC$89K
$89,000
14 days out⚑ Their court
Sands Point GC
Sands Point$21K
$21,400
9 days out⚑ Our court
The Mark Hotel
NYC$38K
$38,500
4 days out⚑ Their court
✅ Quote Approved $64K2
Four Seasons Boston
Boston, MA$44K
$44,200
✓ Won
Engineers CC
Roslyn, NY$19K
$19,800
✓ Won
🧵 Material $185K4
Four Seasons Boston
Boston, MAMat Inc.
$44K
8d in columnETA 6/14
Engineers CC
Roslyn, NYMat Inc.
$19K
14d in columnETA 6/12
One Vanderbilt
NYCSuperScrape
$92K
31d in columnETA overdue
Meadow Brook Club
JerichoMat Inc.
$26K
5d in columnETA 6/17
🎯 Logo $108K3
Mount Sinai West
NYCLogo Werks
$62K
19d in columnETA 6/10
Meadow Brook Club
JerichoLogo Werks
$26K
33d in columnETA overdue
Four Seasons Boston
Boston, MALogo Werks
$44K
6d in columnETA 6/16
🚛 Freight $132K3
One Vanderbilt
NYCYRC Freight
$92K
22d in columnETA 6/11
Nordstrom Roosevelt
Garden CityEstes
$24K
35d in columnETA overdue
Mount Sinai West
NYCXPO
$62K
9d in columnETA 6/13
🔧 Install $129K3
St. Regis NY
NYC · 5/12Crew A
$48K
4d in columnETA 5/12
St. Francis Hospital
Roslyn · 5/14Crew B
$58K
16d in columnETA 5/14
Maidstone Club
East Hampton · 5/18Crew A
$22K
2d in columnETA 5/18
🗄️ Archive $96K3
Hyatt Grand Central
NYC$52K
$52,000
Archived 4/22Went with competitor
Oheka Castle
Huntington$34K
$34,200
Archived 5/03Project shelved
Duane Reade Herald Sq
NYC$9.8K
$9,800
Archived 5/19No response after 3 follow-ups
📅
Project Calendar
Every dated item from the board — install dates, ETAs & deliveries — plotted automatically
Proposal sent Follow-up proposal (7 days later) Installation
💬
TextPulse
Send a quick 1-to-1 text to a single lead or client · personalized · logged to their record
TextPulse
One-to-one texting to a single lead or customer — pick a contact, drop in a template, and it sends with delivery and replies logged to their record. One-to-one texts send through Twilio and log to the TextPulse Log tab. Campaign blast is still demo.
📱 Recent 1-to-1 Texts
Sarah Chen · Marriott Long Wharf
"Hi Sarah — your mats ship Thursday, install confirmed 5/28. — Proform"
✓
Delivered · 2h
Dr. Patel · North Shore-LIJ
"Following up on the entry-mat quote — happy to walk you through it this week."
✓
Replied · 1d
Mike D. · Glen Oaks CC
"Survey scheduled for Tuesday 10am — see you then!"
✓
Delivered · 3d
Lisa M. · Hudson Yards T30
"Your personalized proposal page is ready: proformmat.com/v/k4n8qp"
●
Sent · 5d
⚡ Quick-Send Templates
📐 Survey Confirmation
"Hi {{First}} — your site survey is set for {{Date}}. Reply if anything changes."
12
Used (30d)
🧾 Quote Follow-Up
"Hi {{First}} — just checking in on the quote we sent. Any questions I can answer?"
9
Used (30d)
🚚 Install Reminder
"Hi {{First}} — quick reminder your install is {{Date}}. Crew arrives 8–9am."
7
Used (30d)
⭐ Post-Install Check-In
"Hi {{First}} — how are the new mats looking? We'd love a quick review."
5
Used (30d)
How it works:
Pick a contact → choose a template or type free-form → {{First}} merge tags auto-fill → text sends via Twilio → delivery + replies logged to the contact's record.
Pick a contact → choose a template or type free-form → {{First}} merge tags auto-fill → text sends via Twilio → delivery + replies logged to the contact's record.
📣
Campaign TextPulse
Upload a list · build the message + a mobile landing page · blast the whole audience at once
Campaign TextPulse
Mass texting — upload a list, build a message plus a mobile landing page, and blast the whole audience at once with live send tracking. Turned off for now; enable it when you're ready to run bulk campaigns.
📊 Campaigns
🏨 Hotel GM Spring Refresh
842 contacts · landing: proformmat.com/c/spring-hotels
842/842
Sent · 68% open
🏥 Hospital Procurement Q2
1,204 contacts · landing: proformmat.com/c/hospital-q2
617/1,204
Sending…
⛳ Country Club Logo-Mat Push
386 contacts · landing: proformmat.com/c/club-logos
Scheduled
Fires 6/6 9am
🛍️ Retail Multi-Store Reorder
512 contacts · landing: proformmat.com/c/retail-reorder
512/512
Sent · 54% open
🚀 Live Send Monitor
🏥 Hospital Procurement Q2
"Hi {{First}} — refresh your lobby mats before peak season. See options: {{Link}}"
51%
617 of 1,204
617 delivered3 failed~22 min left
📈 Last 30 Days
3 campaigns · 1,866 texts sent · 61% avg open · 14 replies booked
14
Bookings
How it works:
Upload CSV (First, Last, Phone) → build message + mobile landing page in one modal → launch → texts fire via Twilio with {{First}} + {{Link}} merge tags → this monitor polls live progress every 30s.
Upload CSV (First, Last, Phone) → build message + mobile landing page in one modal → launch → texts fire via Twilio with {{First}} + {{Link}} merge tags → this monitor polls live progress every 30s.
📧
EmailPulse
Send a polished 1-to-1 email to a single lead or client · personalized · logged to their record
All
Leads
Active Projects
Installed
📬 Recent 1-to-1 Emails
Sarah Chen · Marriott Long Wharf
Re: Your lobby mat proposal — files attached
Opened
2h ago
Dr. Patel · North Shore-LIJ
Entry-mat quote + infection-control spec sheet
Clicked
1d ago
Mike D. · Glen Oaks CC
Survey confirmation — Tuesday 10am
Opened
3d ago
Lisa M. · Hudson Yards T30
Your personalized proposal page is ready
Delivered
5d ago
⚡ Quick-Send Templates
📐 Survey Confirmation
"Hi {{First}}, confirming your site survey for {{Date}}…"
14
Sent (30d)
🧾 Quote + Attachment
"Hi {{First}}, attached is your detailed mat quote…"
11
Sent (30d)
🚚 Install Scheduling
"Hi {{First}}, your install is set — here's what to expect…"
8
Sent (30d)
⭐ Post-Install + Review
"Hi {{First}}, how are the new mats? We'd love your feedback…"
6
Sent (30d)
How it works:
Pick a contact → choose a template or write free-form → {{First}} merge tags auto-fill → email sends via SendGrid → opens + clicks logged to the contact's record.
Pick a contact → choose a template or write free-form → {{First}} merge tags auto-fill → email sends via SendGrid → opens + clicks logged to the contact's record.
📨
Campaign EmailPulse
Select an audience · build the email + offer · blast the whole list via SendGrid
All Campaigns
Active
Scheduled
Completed
📊 Campaigns
🏨 Hotel GM Spring Newsletter
842 recipients · "Refresh Your Entrance for Peak Season"
842/842
Sent · 41% open
🏥 Hospital Procurement Q2
1,204 recipients · "Infection-Control Entry Matting"
Sending
58% open so far
⛳ Country Club Logo-Mat Push
386 recipients · "Custom Logo Mats for Your Clubhouse"
Scheduled
Fires 6/6 8am
🛍️ Retail Multi-Store Reorder
512 recipients · "Time to Reorder Before Winter"
512/512
Sent · 33% open
🚀 Live Send Monitor
🏥 Hospital Procurement Q2
Subject: "Infection-Control Entry Matting for {{Company}}"
64%
771 of 1,204
771 delivered5 bounced~6 min left
📈 Last 30 Days
4 campaigns · 2,944 emails sent · 39% avg open · 9% click rate
21
Replies
How it works:
Select audience → build subject + body with {{First}} / {{Company}} merge tags → launch → emails fire through SendGrid → this monitor polls opens, clicks & bounces live.
Select audience → build subject + body with {{First}} / {{Company}} merge tags → launch → emails fire through SendGrid → this monitor polls opens, clicks & bounces live.
📥
Responses
Every reply from your texts & emails in one inbox · tagged so you know exactly where it came from
All
💬 Text · 1-to-1
💬 Text · Group
📧 Email · 1-to-1
📧 Email · Group
SC
Sarah Chen · Marriott Long Wharf
"Sounds great — Thursday works for the install. See you then."
8m ago
AP
Dr. Anil Patel · North Shore-LIJ
"Can you send over the infection-control spec sheet before we proceed?"
22m ago
RK
Robert Klein · Mount Sinai West (Procurement)
"Yes — interested. Please give me a call this week."
1h ago
TB
Tom Briggs · Hilton Garden Inn (GM)
"What's the lead time on the logo mats?"
2h ago
MD
Mike Donnelly · Glen Oaks CC
"Confirmed for Tuesday 10am 👍"
3h ago
DW
Dana Wu · Nordstrom Roosevelt Field (Facilities)
"Time to reorder the rain mats — send me a quote for 3 entries."
5h ago
LM
Lisa Moreno · Hudson Yards T30
"Reviewing the proposal with the team — will revert Monday."
Yesterday
KF
Karen Foley · 385 Madison Ave (Office Mgr)
"Please take me off the list." · opt-out
Yesterday
Showing 8 of 8 responses
🗂️
CRM — Contacts
Every customer & lead in one place · feeds TextPulse + EmailPulse · 15 customers · 11 leads
All
Customers
Leads
📥 Goldmine import — next project. This is where the full contact list will live once we pull it from Goldmine. Email, call, or text from each row — and the 📁 folder icon (with a job count) opens that customer's Drive folder, one subfolder per job.
| Company | Phone | Address | Past Purchases | Status | Actions | |
|---|---|---|---|---|---|---|
| Marriott Long Wharf | (617) 555-0142 | s.chen@marriott.com | 296 State St, Boston, MA | Lobby entrance mats ×3 (2024) | CUSTOMER | |
| North Shore-LIJ Hospital | (516) 555-0198 | procurement@northwell.edu | 300 Community Dr, Manhasset, NY | — | LEAD | |
| Glen Oaks Country Club | (516) 555-0170 | mike.d@glenoaks.org | 175 Post Ave, Old Westbury, NY | Logo mats ×2 (2023) | CUSTOMER | |
| Hudson Yards Tower 30 | (212) 555-0133 | lisa.m@related.com | 30 Hudson Yards, New York, NY | — | LEAD | |
| Nordstrom Roosevelt Field | (516) 555-0121 | facilities@nordstrom.com | 630 Old Country Rd, Garden City, NY | Recessed well mats (2022) | CUSTOMER | |
| Hilton Garden Inn | (516) 555-0156 | gm@hgiplainview.com | 1575 Round Swamp Rd, Plainview, NY | — | LEAD | |
| Adelphi University | (516) 555-0188 | fmgmt@adelphi.edu | 1 South Ave, Garden City, NY | Building entry mats ×4 (2024) | CUSTOMER | |
| Memorial Sloan Kettering | (212) 555-0177 | procure@mskcc.org | 1275 York Ave, New York, NY | — | LEAD | |
| Garden City Hotel | (516) 555-0144 | ops@gardencityhotel.com | 45 Seventh St, Garden City, NY | Logo refresh mats (2023) | CUSTOMER | |
| Piping Rock Club | (516) 555-0162 | admin@pipingrock.org | 150 Piping Rock Rd, Locust Valley, NY | — | LEAD | |
| 385 Madison Avenue | (212) 555-0119 | lobby@385madison.com | 385 Madison Ave, New York, NY | Lobby mats (2021) | CUSTOMER | |
| The Pierre Hotel | (212) 555-0190 | fm@thepierreny.com | 2 E 61st St, New York, NY | Multi-mat program (2024) | CUSTOMER | |
| Mount Sinai West | (212) 555-0103 | supply@mountsinai.org | 1000 Tenth Ave, New York, NY | — | LEAD | |
| Four Seasons Boston | (617) 555-0128 | facilities@fourseasons.com | 200 Boylston St, Boston, MA | — | LEAD | |
| Brookfield Place | (212) 555-0166 | property@brookfield.com | 230 Vesey St, New York, NY | — | LEAD | |
| Engineers Country Club | (516) 555-0111 | gm@engineerscc.com | 55 Engineers Dr, Roslyn, NY | Logo mats (2022) | CUSTOMER | |
| Bloomingdale's 59th St | (212) 555-0182 | facility@bloomingdales.com | 1000 Third Ave, New York, NY | Seasonal mat rotation (2023) | CUSTOMER | |
| NYU Langone | (212) 555-0147 | procurement@nyulangone.org | 550 First Ave, New York, NY | — | LEAD | |
| Meadow Brook Club | (516) 555-0159 | office@meadowbrookclub.org | 2550 Jericho Tpke, Jericho, NY | Entrance + locker mats (2024) | CUSTOMER | |
| One Vanderbilt | (212) 555-0138 | lobby@onevanderbilt.com | 1 Vanderbilt Ave, New York, NY | Class A lobby mats (2024) | CUSTOMER | |
| St. Regis New York | (212) 555-0175 | fm@stregisny.com | 2 E 55th St, New York, NY | Entrance mats ×2 (2023) | CUSTOMER | |
| St. Francis Hospital | (516) 555-0193 | supply@stfrancisheart.org | 100 Port Washington Blvd, Roslyn, NY | Lobby mats (2024) | CUSTOMER | |
| Maidstone Club | (631) 555-0124 | admin@maidstoneclub.org | 50 Old Beach Ln, East Hampton, NY | Logo mats (2023) | CUSTOMER | |
| Bohemia Office Park | (631) 555-0150 | mgmt@bohemiapark.com | 5 Orville Dr, Bohemia, NY | — | LEAD | |
| Stony Brook University | (631) 555-0136 | facilities@stonybrook.edu | 100 Nicolls Rd, Stony Brook, NY | — | LEAD | |
| The Carlyle Hotel | (212) 555-0108 | ops@thecarlyle.com | 35 E 76th St, New York, NY | Entrance + elevator mats (2022) | CUSTOMER |
Showing 26 of 26 contacts · scroll for more
📊
Reports
Estimates & invoices by time, market, and salesperson · counts + client revenue · live from MatPulse
Estimates
—
Invoices
—
Estimate Revenue
—
Invoice Revenue
—
📅 By Month
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🏷️ By Market
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🧑💼 By Salesperson
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Estimate = any project that reached Quoted or beyond. Invoice = Closed project (or one with a QuickBooks invoice ID). Revenue is the client-side total.
📐
Floor Plan Studio
CAD/PDF intake · Annotate proposed mat placements · Client approval workflow with version history
Floor Plan Studio
Where Cheryl's design work lives. Drop in a customer's floor plan (CAD or PDF), lay out the mats right on top of it, and send it over for sign-off — with full version history. Kills the email chain between Cheryl, the customer, and the install crew. Everyone works off one shared view.
📋 Active: Hilton Garden Inn — Plainview Lobby v3 · IN REVIEW
📚 All Active Designs
🏨
Hilton Garden Inn — Plainview
Lobby · 5 mats · v3 sent for approval
REVIEW
🏥
North Shore-LIJ Hospital
5 entries · Infection control matting · v1 in design
DRAFT
⛳
Glen Oaks Country Club
Locker room + pro shop · v2 approved 5/3
APPROVED
🏢
Hudson Yards T30
Class A office lobby · 1,800 sf · v1 in design
DRAFT
🛍️
Nordstrom Roosevelt Field
3 entries · Rain + branded interior · v1 in design
DRAFT
🏨
The Pierre Hotel
Lobby + ballroom entrances · v2 sent
REVIEW
🏥
MSK Outpatient — Manhattan
2 lobbies · LEEDS spec · v1 in design
DRAFT
⛳
Piping Rock Club
3 entries · Custom crest mats · v1 approved 5/2
APPROVED
⏰
Replacement Reminder Engine
Every install tracked · Auto-trigger outreach 6 mo before estimated wear-out · Recurring revenue you'd otherwise miss
Replacement Reminder Engine
Mats wear out — usually in 2 to 3 years depending on traffic. This tracks every install you've ever done and kicks off the replacement conversation 6 months before it's needed. Recurring revenue from accounts that otherwise slip off the radar, plus a forecast number you can actually plan against.
| Account | Last Install | Replacement Due | Est. Value | Status | Reminder |
|---|---|---|---|---|---|
| The Garden City Hotel 🏨 Hotel · Garden City, NY |
May 2023 3 yr cycle |
30 days | $22,400 | OUTREACH SENT | |
| St. Regis NY 🏨 Hotel · NYC |
Aug 2023 3 yr cycle |
90 days | $48,200 | OUTREACH SENT | |
| Glen Oaks Country Club ⛳ Club · Old Westbury, NY |
Oct 2023 3 yr cycle |
5 months | $18,200 | QUEUED | |
| Mount Sinai West 🏥 Hospital · NYC |
Jan 2024 2 yr cycle (high traffic) |
3 months | $32,000 | QUEUED | |
| Marriott Marquis Times Sq 🏨 Hotel · NYC |
Mar 2024 2 yr cycle (high traffic) |
5 months | $54,000 | UPCOMING | |
| Engineers Country Club ⛳ Club · Roslyn, NY |
Jun 2024 3 yr cycle |
14 months | $19,800 | TRACKING | |
| Adelphi University 🎓 School · Garden City, NY |
Aug 2024 4 yr cycle (entry only) |
26 months | $76,000 | TRACKING |
💰 Revenue at Stake
$84,200
Replacement Pipeline · Next 6 Months
$312K
12-Month Forecast · 31 accounts
🎯 Outreach Queue (Next 30 days)
Garden City Hotel5/12 · auto
St. Regis NY5/15 · auto
The Pierre Hotel5/19 · auto
Bloomingdale's 59th5/22 · auto
Four Seasons Boston5/27 · manual
🤝
Reseller Management
23 active partners · Order pipeline + commissions · Stale-reseller alerts at 90 days
Reseller Management
Your dealer channel in one place — Atlas, Sunshine, Pacific, every reseller moving Proform mats. YTD sales, active orders, commissions owed, and an auto-flag when a partner hasn't ordered in 90+ days. Treats your resellers as the second sales team they are, instead of a folder of relationships scattered across email.
Atlas Floor Solutions
📍 Northeast · Boston, MA
$248K
YTD Sales
42
Orders
$37K
Commissions
Last order: 2 days ago
Sunshine Commercial
📍 Southeast · Miami, FL
$211K
YTD Sales
38
Orders
$31K
Commissions
Last order: 5 days ago
Pacific Floor Group
📍 West · Los Angeles, CA
$148K
YTD Sales
26
Orders
$22K
Commissions
Last order: 8 days ago
Heartland Floor Co.
📍 Midwest · Chicago, IL
$132K
YTD Sales
21
Orders
$19K
Commissions
Last order: 12 days ago
Lone Star Hospitality Floors
📍 South · Houston, TX
$96K
YTD Sales
14
Orders
$14K
Commissions
⚠️ Last order: 67 days ago
Mountain West Supply
📍 West · Denver, CO
$42K
YTD Sales
7
Orders
$6K
Commissions
🚨 Last order: 124 days ago